HI-CHEW Candy Takes Over Fall Guys: Collect Candy Shards in the Game and Redeem for Real Treats!

HI-CHEW candy integrates into PC game Fall Guys

Key Points:

HI-CHEW®, a fruity candy, has integrated into popular PC game Fall Guys.
The integration lets players collect HI-CHEW candy shards during the game.
The virtual candy shards can be redeemed for real-life HI-CHEW candy.
The integration is part of a larger marketing push by the candy company.

What’s the hot take?

This integration is a sweet victory for both HI-CHEW and Fall Guys. It’s a clever way for the candy company to market its product to a younger audience who are interested in gaming and online content. As for Fall Guys, this integration is yet another example of the game’s cultural impact and its ability to attract big brand partnerships. Who knows what’s next – maybe we’ll see contestants bouncing around an HI-CHEW themed obstacle course in the Fall Guys world? Either way, this is a fun and tasty collaboration that both gamers and candy lovers can enjoy.

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